Coalition Loyalty is best suited for group of businesses that want to come together to have a common rewards program. Best fit for Coalition Loyalty can be a Mall, Chamber of commerce, trade/business associations. Customers earn points when they purchase products at any of the participating merchants. Accumulated points can be used to redeem at participating merchants or gift cards are sent to the loyal customers.
Businesses in Malls are seeing a decline in foot traffic and common rewards program within a Mall can help provide incentive and motivation to shop at a Mall. Once several customers signup for the Mall loyalty program, special promotions, events can be communicated to the participants. Reward tiers can be created based on the total purchase amount and membership to exclusive clubs, invitation to special events can be sent.
For Chamber of commerce or Trade associations, a common rewards program is great mechanism to bring the members together for a common purpose. It will be a great benefit and incentive for the members to be part of the group.
Allow multiple merchants to participate in a common loyalty program. Points can be accumulated for purchases with any merchant within the group.
Customers can access an online portal or Mobile App to view points earned, earn points at participating merchants, redeem points, get alerts on special promotions and deals.
A rich database of Mall shoppers can be used by participating retailers for special promotions, newsletters, daily deal announcements, etc., In a trade association or chamber of commerce having a database of customers with intelligent analytics can help in sales growth of participating merchants.
Reward points can be redeemed through various flexible options like product catalog, discount coupons, exclusive specialty products. Similar to Airline loyalty programs customers can reach silver, gold or platinum status that can translate into special privileges like premier parking spots, club room access, special invitations to movie premiers etc.,
One Loyalty program's coalition Loyalty can help establish a common loyalty program for all businesses within the community or trade association.
Participants do not need to carry a loyalty card. Membership can be based on phone number or email address.
Coalition Loyalty is ideally suited for a Mall where all businesses in a Mall can benefit from One Mall card.
One "Buy Local Card" for all local businesses can help customers accumulate points when shopping in any of the local businesses. Mobile App can help locate participating local business.
A common loyalty card for participating benefits of a chamber of commerce can help promote businesses within a community.
Business groups or associations can form a coalition of businesses that can float a common loyalty card across participating businesses. Ideal for hotels, restaruants, retail stores etc.,
One Loyalty helped Fern Hotels and Resorts roll out Green cover reward programme. One Loyalty’s ease of use and great features are a big factor in Green cover’s success.
Sr. Vice President - Operations
The Fern Hotels and Resorts
Reliance Money chose One Loyalty because it offered the best combination of innovation, scalability, security, user friendliness and value added features. Reliance's Loyalty program is used by over 5 million users. It is highly stable and we received positive feedback from our customers. We are extremely happy with the software product and also appreciate the subject matter expertise and support provided by One Loyalty team.
Head - Brand & Communication
Reliance Capital (Reliance Money).
Damro’s Smart rewards program was implemented using One Loyalty framework. Damro zeroed in on One Loyalty as it was a perfect fit for the retail industry. Damro saw a significant jump in customer interest due to several options to redeem the points. The icing on the cake was the analytics that has helped Damro’s marketing initiatives to be tailored based on customer intelligence.
Damro Exports (Pvt) Ltd
Narula’s Ghar Sansar - one card for the entire family’ – Loyalty program needed a reliable framework and implementation and we choose One Loyalty. As a retail outlet that is extremely customer focused, the Ghar Sansar Loyalty program has made our customers come back for more and we were able identify our high value customers and design our promotions based on that. A big hit with our customers is the ability to redeem the points at POS.
Carl Zeiss’s Channel Partner Loyalty programme is powered by One Loyalty Framework. It is a big success with our partners and the participation and feedback has been great. Carl Zeiss India is very happy with the Return on investment from our programme and the business intelligence gathered from the analytics is key for its continuous success.
National Manager - IT
Carl Zeiss India
Team Arokia has swiftly guided us through the web development process and developed our website that is above excellence in its functionality and usability factor. The process re-engineering work, analysis and development of project really helped us to reduce the "time to market". They represent excellent value for money.
Carl Zeiss India
Some of our happy customers who were able to benefit from our solutions.